Press Pass: Going Indie

Independent games are those games published without any support from a major publisher in the gaming industry. For these types of games, the challenge lies not in convincing people to download the game demo or getting a copy of it, but in the very fact itself on spreading your game’s existence.

Without any major marketing fund or campaign to hype your game, there is an alternative – videogame press. This press will help turn readers into prospective gamers. But are these people effective? Although there were some concerns as to the power of videogame press, the good news is that game journalists root for the underdog more than most, so they’ll really try their best to pull the little guy up!

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