Battle.net Invading China
August 13th, 2008, 1:08 am by James Fudge (No Comments)Blizzard Entertainment and NetEase.com today announced an agreement to license Blizzard Entertainment’s StarCraft II, Warcraft III: Reign of Chaos, Warcraft III: The Frozen Throne, and Battle.net to Shanghai EaseNet Network Technology Limited, an affiliate of NetEase.com, Inc. Blizzard Entertainment and NetEase have also established a joint venture, which will provide support for Battle.net in China.
Blizzard says that the term of the license will be three years, with a mutual one-year renewal period, beginning with the commercial release of StarCraft II in the China. Shanghai EaseNet will pay a revenue-based royalty over the license period, while NetEase will pay a milestone-based license fee and fund and guarantee certain additional payments and operating expenses in connection with the joint venture.