Red Bull Builds Itself a ‘Home’ on PS3
Sony’s virtual ‘Home’ away from home hasn’t even officially opened to the public yet, and it’s already looking like the neighborhood is getting zoned for commercial use. According to a report this morning on UK-based marketing website BrandRepublic, energy drink manufacturer Red bull has become the first brand to build a presence in PlayStation Home. While game companies have promised to have their own presence in the virtual PS3 community, Red Bull is the first non-gaming company to announce a brand partnership with Sony.
The Red Bull brand will be showcase on a new tropical island built in Home, which will feature an airplane racing game based on Red Bull’s real world Red Bull Air Race series.
Read the rest of this entry »
No Comments
Category Industry, Online Play, Other, Platforms, PlayStation 3, PlayStation Network | Tags: Advertising,Community,Home,Industry,PlayStation,PS3,Red Bull,virtual
You can follow any responses to this entry through the RSS 2.0 feed.
Sony Online Teams With Topps For Free Realms TCG
Earlier today, Sony Online Entertainment and The Topps Company announced that the two companies have reached an exclusive long-term licensing agreement which will give Topps the rights to create a physical trading card game based on SOE’s upcoming online game Free Realms. The physical card game will be designed to complement the online experience of the digital version playable within Free Realms.
“Our online trading card games have been hugely successful, and the chance to take our digital trading cards into the physical world with an industry leader like Topps is a fantastic opportunity for us as a company,” said John Smedley, President of Sony Online Entertainment.
The digital version of the Free Realms Trading Card Game will launch simultaneously with the launch of the Free Realms online game, while the Topps products will be available in Spring 2009. Topps will offer an exclusive Passport to Free Realms Starter Pack, as well as 11-card booster packs featuring a loot card in every pack.
No Comments
Category Casual, Genres, MMO, Online Play, PC, Platforms | Tags: loot,MMO,Sony Online,Topps,Trading Card,virtual
You can follow any responses to this entry through the RSS 2.0 feed.
