Inside Perfect World Entertainment

North American gamers probably aren’t too familiar with Perfect World Entertainment, beyond their association with Runic Game’s Torchlight and the handful of Asian MMOs the company is trying to bring to North America. But this seemingly small MMO company is really quite big in China and analysts that pay attention to the sector (and like to invest money) have got their eyes all over Perfect World, despite its challenges - in China, of course.

Perfect World Co. Ltd. went public roughly 4 years ago and has beaten earnings estimates for most of its existence, carving out its own little niche in the lucrative online gaming space in China. Perfect World is no small player either, with a $2 billion market capitalization and a long-term plan to have a global presence - hence its North American and European operations. In the latest quarter the company raked in $86.4 million in revenue, compared to $55.9 million the same quarter last year. That’s pretty amazing for a company most North American gamers know nothing about.

But the company, like many others that have a business model that relies heavily on the lucrative Chinese MMO market, faces some serious challenges. Those challenges include government oversight and possible censorship of content, a rather crowded field of competitors (CDC Games, Shanda Games, The9, NetEase, etc.) and an unknown level of growth in China. Here and in places like Europe it faces the challenge of getting Western gamers interested in MMOs that are decidedly Asian in style. One secret weapon the company has is the upcoming Torchlight MMO, which will also serve the Chinese market if it can get by the Chinese Ministry of Culture.

In North America the company has 3 free-to-play MMOs in operation (Ether Saga Online, Perfect World International, and Jade Dynasty) as well as Runic Games single player action RPG, Torchlight. You can learn more about the company and all these games by visiting perfectworld.com.

Runic Games, Dungeon Masters: The Torchlight Interview, Part II

In part II of our interview with Runic Games (you can check out the first part right here) we talk about what went wrong at Flagship Studios and what the future holds after the single-player part of Torchlight is released on Oct. 28.

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Runic Games, Dungeon Masters: The Torchlight Interview, Part I

Runic Games first title, an action RPG called Torchlight, got a lot of buzz at the Penny Arcade Expo in Sept. and a lot of positive feedback from fans that were seeing it for the very first time. A month later the game is in its final stage of development as the team races towards its Oct. 27 release date. To understand the appeal of Torchlight, you need look no further than the gentlemen working on the game and their influences and past accomplishments. Collectively the small development team working on this game has worked on such titles as Diablo and Diablo II, the indie hit RPG FATE, and the now cancelled MMO Mythos. While that list of accomplishments might seem short, it’s also very impressive.

What I learned from talking to Runic Games co-founder and CEO Max Shaefer, Art Director Jason Beck and Runic Games co-founder Travis Baldree was that these influences are helping them to build a better game and later to build a perfect extension of that game with an MMO project. In part I of my interview with this trio I learn about the first fruits of their labors: Torchlight. Read on.

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