Tomb Raider Underworld UK Review Pressure?
Sometimes, when review scores look like they are going to be very bad for a game, instead of trying to control the message, publishers may try to control the timing. That is apparently the case with Tomb Raider Underworld reviews going live in the United Kingdom. John Keefer wrote an article about this in Sept. (see From the Pulpit: Are Embargoes Really Necessary? ) , and stories like this only further the need to examine the use of embargoes.
The first hint that this was happening came from a twitter post from Gamespot UK journalist Guy Cocker, who said that Eidos’ UK PR representatives had asked journalists to not post a review if the score was below 8.0.