PlaySpan survey finds women buy more virtual goods
Research and consultancy firm, Frank N. Magid Associates, and PlaySpan today announced a new study that evaluates attitudes and behaviors of consumers on virtual goods spending. According to the study, 12 percent of the overall population surveyed reported that they had bought virtual goods in the last 12 months.
However, a closer look at the habits of virtual goods buyers reveals that virtual world visitors are the heaviest virtual goods buyers, with 46 percent of these consumers buying virtual goods (from virtual worlds, games or social networks) and nearly one third of iPhone owners buying from the same platforms.
