DDO Unlimited gets microtransactions from PlaySpan

Turbine and PlaySpan today announced an agreement to provide a virtual goods marketplace for Dungeons and Dragons Online: Eberron Unlimited, Tubine’s recently relaunched MMO that is now free-to-play. PlaySpan’s microtransaction platform will let gamers to stay in the game while shopping for wearables, weapons, potions, hirelings, and other helpful items in the integrated marketplace. In addition, the marketplace will showcase items based on the character’s level, making shopping fast and easy.

Fernando Paiz, Executive Producer for DDO Unlimited, will demo the game and its new digital goods marketplace powered by PlaySpan at the Monetization 2.0 Forum at GDC Austin today, between 2pm - 7pm. To learn more visit corp.playspan.com/gdc. Demos will also be available at the PlaySpan booth #801 at GDC Austin.

PlaySpan survey finds women buy more virtual goods

Research and consultancy firm, Frank N. Magid Associates, and PlaySpan today announced a new study that evaluates attitudes and behaviors of consumers on virtual goods spending. According to the study, 12 percent of the overall population surveyed reported that they had bought virtual goods in the last 12 months.

However, a closer look at the habits of virtual goods buyers reveals that virtual world visitors are the heaviest virtual goods buyers, with 46 percent of these consumers buying virtual goods (from virtual worlds, games or social networks) and nearly one third of iPhone owners buying from the same platforms.

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