Playlogic Entertainment’s Fairytale Fights in late October

Playlogic Entertainment’s Fairytale Fights will be available in retail stores nationwide Oct. 27 for Xbox 360 and PS3. The Unreal 3 engine powered mature themed action adventure puts players in charge of a not-so-friendly fairy tale character on a rampage for justice and personal honor.

Inspired by twisted cartoons like Happy Tree Friends and Itchy and Scratchy, and featuring a wildly colorful art style, players can cooperatively complete quests in the single-player storyline or compete in chaotic multiplayer battle with up to 4 players.

Features worth noting include cooperative play for up to four players, over 100 weapons to choose from, the promise of new downloadable content after the game’s release, a volumetric liquid system that makes use of various fluids (blood, vomit, goo) as stimuli for physics based actions and accidents allows players to cut anything off of any enemy anywhere in real time.

Sounds gratuitously violent and cute. The game will be released on Oct. 23 in Europe. More info can be found at www.fairytalefights.com.

Three Join the ESA

The Entertainment Software Association welcomes three new members to the trade organization this morning: Crave Entertainment, KOEI Corporation and Playlogic Entertainment. This means you’ll be seeing these companies at this year’s Electronic Entertainment Expo in Los Angeles - the week of June 1st at the L.A convention Center. Let the quotes flow like honey:

“With the Fillpoint acquisition of Crave Entertainment and SVG Distribution complete, we are excited to be renewing our membership and affiliation with the ESA”, stated David Burchi, Senior Vice President of Content and Strategic Development. “The ESA has been instrumental in our industry and we are proud to be a part of their efforts.”

“KOEI is proud to join the ESA, an organization that represents the positive growth of the computer and video game industry,” said President Kenji Matsubara of KOEI Corporation. “We look forward to participating in the association’s ongoing programs and initiatives, and to working with member companies to broaden the visibility of the entertainment software industry in the U.S.”

“We are launching Playlogic as a standalone publisher in North America with the goal to bring gaming content that appeals to audiences of all ages and gaming interests,” said Paige Carlson, Vice President, Sales and Operations, North America. “You’ll see a lineup that includes family friendly console games as well as ground-breaking mature rated games for the core next gen gamer.”

Pierre’s Playlogic Promotion

Publisher Playlogic Entertainment has promoted Pierre Thiercelin to the position of Chief Sales and Marketing Officer. Mr. Thiercelin joined Playlogic Entertainment in March 2007 as International Sales Director and actively contributed to the further development of the company’’s distribution network. In his new capacity, he will now be responsible for Playlogic’’s worldwide sales, marketing and licensing activities.

Thiercelin has over nine years experience in international trade working for various companies such as Midway, Novalogic, Ignition and Samsung.