Creative Minx Scores EA Deal

Creative Minx Marketing has inked a deal with Electronic Arts to represent several of the company’s various wholly owned properties for outbound licensing opportunities. Creative Minx will help EA to merchandise brands like The Sims, MySims, Dead Space, Mass Effect 2, Dragon Age, Dante’s Inferno and Army of Two. This merchandising will include collectibles, peripherals, apparel, and accessories, according to the company.

Creative Minx Marketing describes itself as a full service licensing and marketing agency with 20 years of experience, specializing in acquisition of major licenses, strategic brand building, target marketing programs, and promotional opportunities. The company offers such services as licensing consulting, business development, strategic market analysis, and retail development and planning.

MySims Agents Announced

Electronic Arts introduced a new MySims game called MySims Agents. Billed as a mystery themed puzzle solving adventure, the game is set for a worldwide release this fall. Using the MySims theme as a backdrop, the game will let players solve mysteries with lots of twisting plots and sinister villains by figuring out puzzles, and using high tech gadgets.

This means collecting and following a lot of clues, tracking footprints, using forensics, picking locks, and hacking into computers. The DS version offers similar gameplay found in the Wii version, along with 10 or so mini-games to round out the fun.

Look for the game this fall wherever you buy video games.

The Rundown: Jan. 7, 2009

Welcome to the first Rundown of 2009. Are you ready for 2009? I hope this year won’t suck as bad as last year. Now onto today’s light news stories: Street Fighter IV controllers, and update to A Murder of Crows, a new Elebits game hits retails, more MySims games announced and the release of Saint’s Row 2 for PC - all after the jump.

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MySims to PC, Coming Online

EA today announced that its MySims franchise will be coming to the PC in October. MySims launched on the Wii and Nintendo DS in
Fall, 2007.
The PC version of the game will let players create original characters, build towns, grow a
community and discover the world . You start by personalizing the
appearance of your MySims, and unlock new items as get to know your neighbors.

The Pc version offers one new feature that the other games don’t: online play. Players can meet up with friends in a shared online game space where you can safely chat, interact and
play games like Tag and Hide-and-Seek with your online buddies.

Players can also construct buildings and create objects to use cooperatively with up to
seven friends that are online with you. Like trading cards, players can share your
creations with your friends in-game, as well as outside the game via
email or instant message so that others can enjoy them in their own
MySims town.

Contain your joy until October when the PC version is released here in North America.