Creative Minx Scores EA Deal

Creative Minx Marketing has inked a deal with Electronic Arts to represent several of the company’s various wholly owned properties for outbound licensing opportunities. Creative Minx will help EA to merchandise brands like The Sims, MySims, Dead Space, Mass Effect 2, Dragon Age, Dante’s Inferno and Army of Two. This merchandising will include collectibles, peripherals, apparel, and accessories, according to the company.

Creative Minx Marketing describes itself as a full service licensing and marketing agency with 20 years of experience, specializing in acquisition of major licenses, strategic brand building, target marketing programs, and promotional opportunities. The company offers such services as licensing consulting, business development, strategic market analysis, and retail development and planning.