THQ Signs ‘Massive’ In-Game Ad Deal
November 25th, 2008, 9:52 am by David Chapman (No Comments)
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THQ and the Microsoft owned video game advertising firm, Massive Inc., announced yesterday that they have agreed to a global, multiyear deal naming Massive as the exclusive in-game advertising partner for THQ’s upcoming lineup of games on the PC and the Xbox 360. Massive’s collaboration with THQ will include advertising in several of THQ’s owned properties, including the recently released Saints Row 2.
“By aligning with THQ, Massive is now poised to represent new content and franchises that are realizing enormous market success globally,” said Eric Bassman, COO of Massive. “And with an open-world, mission-based game such as Saints Row 2 coming into the Massive network, we can work creatively with advertisers to place their brands in new, edgy environments.”
“We have entered into a strategic agreement with Massive because it is a leader in the emerging industry of in-game advertising,” said Scott Guthrie, executive vice president of publishing at THQ. “The Massive team has a strong track record of collaborating with game developers, sports leagues and advertisers to find a unique way to place brands and products that enhance the gameplay experience.”
