Microsoft Promotes Lost and the Damned Week

You know your downloadable content is huge when Microsoft gives silver members the ability to play it online for free - even if it is for a limited time. Microsoft is doing everything it can to make sure that the Lost and the Damned DLC is a success, but to be honest with you it probably doesn’t have to do all that much to hit that milestone.

The company announced today that, starting Tuesday, February 17 at 9:00 am (PST), Xbox LIVE multiplayer service usually reserved for Xbox LIVE Gold members will be completely free of charge for LIVE members while playing Grand Theft Auto IV or The Lost and Damned. Grand Theft Auto multiplayer promotion is applicable only to players of either Grand Theft Auto IV or The Lost and Damned expansion episode, and will end on Sunday, February 22 (11:59PM PST).

Naturally the blatant self promotion doesn’t end there (and why should it); this is exclusive DLC, after all. Rockstar Games and Xbox LIVE are putting on a week of special events with the chance to take on Hip Hop DJ and producer, Statik Selektah in a special Game with Fame event and a Game with Rockstar multiplayer event. Sweepstake promotions and an Xbox All Nighter will also be part of the week of activities

Grand Theft Auto IV: The Lost and Damned will be available for download exclusively through Xbox Live beginning February 17 for 1600 Microsoft Points ($19.99). More on this week of events can be found at www.xbox.com/lostanddamnedliveweek.