Hasbro: power through partners at E3

Hasbro has more than a dozen of its popular toy and game properties coming to various video game platforms in the second half of this year. The company’s popular board games and toys will be become video games through licensing alliances with Electronic Arts, Activision, and Glu Mobile. The new wave of video games builds on the momentum achieved by EA in the past 18 months with its release of nearly 40 Hasbro-inspired titles across 16 brands and 13 platforms, several of which have held top sales rankings by platform. Additionally, through an extended licensing agreement with Performance Design Products (PDP), a new line of Hasbro-branded video game accessories will land at retail in 2009.

This summer will kick off with the launch of Activision’s TRANSFORMERS: REVENGE OF THE FALLEN in June on the Xbox 360, PLAYSTATION 3, Wii, PlayStation 2 , Windows PC, PSP, and Nintendo DS . Glu Mobile will also release the game on a variety of mobile devices as well as a mini-application on the iPhone. EA will launch G.I. JOE The Rise of Cobra on the Xbox 360, PLAYSTATION3, Wii, PlayStation2, PSP, Nintendo DS and mobile devices in August.

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EA reveals massive E3 line-up

Electronic Arts today revealed the games it will show off at the Electronic Entertainment Expo (E3) at the Los Angeles Convention Center (LACC) June 2 - 4. The year’s lineup features sequels franchises, new intellectual property, and licensed titles across various platforms.

Highlights include Battlefield: Bad Company 2, Army of Two: The 40th Day, Brütal Legend, Dead Space Extraction, Dragon Age: Origins, Dante’s Inferno, G.I. JOE The Rise of Cobra, Harry Potter and the Half-Blood Prince, Mass Effect 2, The Saboteur, MySims Agents, Need For Speed NITRO, Need for Speed SHIFT, Spore Hero, Spore Hero Arena, The Sims 3, Battlefield 1943, and Littlest Pet Shop Online.

EA Sports will be showcasing EA SPORTS Grand Slam Tennis, FIFA 10, Madden NFL 10, NCAA Football 10, NHL 10, Tiger Woods PGA TOUR 10, and Fight Night Round 4. EA Mobile will be showing off FIFA 10, The Sims 3, Mass Effect Galaxy, G.I. JOE The Rise of Cobra, Harry Potter and the Half-Blood Prince, Command & Conquer Red Alert, and Tiger Woods PGA TOUR.

EA’s entire portfolio will be on display at booth (#1501) at the Los Angeles Convention Center. Those that are not at the show will want to check out www.ea.com/e3.