Double Fusions to serve ads in Dead to Rights: Retribution

Double Fusion has inked a deal with NAMCO BANDAI Games America to be its first in-game advertising partner. Under the terms of this new deal Double Fusion will serve dynamic in-game ads for the PS3 version of Dead to Rights: Retribution. Slated for a 2010 release, the game will also be released for the Xbox 360.

To incorporate the dynamic ads into Dead to Rights: Retribution, Double Fusion worked closely with the game’s developer, Volatile Games, who integrated Double Fusion’s dynamic ad serving technology into its proprietary game engine – BlitzTech - allowing for what it calls “seamless advertising integration with no gameplay impact.” Let’s hope so.

Jana Friedman Joins Double Fine

In-game advertising company Double Fusion has hired former Conde Nast and Electronic Arts salesperson Jana Friedman as Vice President of Sales, Casual Games Group. According to the company Jana’s responsibilities include leading the representation of in-game advertising opportunities appealing to marketers targeting teens and adult female consumers, including the recently announced additions of Habbo USA and Yahoo! Games. Additionally, Friedman will be focused on the expansion and management of Double Fusion’s New York sales office.