Tween girls rejoice: ubiworld.com goes live
Today, Ubisoft announced that UbiWorld is now live ubiworld.com. The brand new website serves as the online extension for Imagine, Petz and Style Lab video games, which are all available on Nintendo DSi and Nintendo DS - says Ubisoft.
The free website is designed specifically for tween girls as a place where they can explore and interact with the UbiWorld characters and pets, create their own avatar, play mini-games, discover exclusive in-game content and learn more about upcoming game launches. Obviously Ubisoft wants to further engage what it sees as a powerful demographic.
I am not sure how social this demographic is but it is certainly buying all these games that I personally wouldn’t be caught dead with. Just sayin’.
Ubisoft’s Q2 release schedule
Buried amongst its fiscal first quarter 2009 - 2010 results, Ubisoft today revealed it second quarter release schedule (July - September 2009). The list consists mainly of tween games like Imagine, casual board games like Scrabble, and a handful of licensed games like Cloudy with a Chance of Meatballs. Full list below.
ACADEMY OF CHAMPIONS (UK, NORDICS COUNTRIES, AUSTRALIA) Wii
AMAZING ADVENTURES THE FORGOTTEN RUINS (EMEA*) Nintendo DS
BFF TV (EMEA) Nintendo DS
CLOUDY WITH A CHANCE OF MEATBALLS Nintendo DS, Wii, Xbox 360, PLAYSTATION 3, PSP, PC
BATTLE OF GIANTS: DRAGONS Nintendo DS
FAMILY FEUD 2010 EDITION (US) Nintendo DS, Wii, PC
HEROES OVER EUROPE PLAYSTATION 3, Xbox 360, PC
IMAGINE SALON STYLIST (US) Nintendo DS
IMAGINE DETECTIVE Nintendo DS
IMAGINE PARTY PLANNER (EMEA) Nintendo DS
IMAGINE SOCCER CAPTAIN (US) Nintendo DS
IMAGINE TEACHER: CLASS TRIP Nintendo DS
NEW U FITNESS FIRST PERSONAL TRAINER (EMEA) Wii
THE PRICE IS RIGHT 2010 EDITION (US) Nintendo DS, Wii, PC
SCRABBLE (EMEA) Wii, PC
SOUL CALIBUR BROKEN DESTINY (EMEA) PSP
TEENAGE MUTANT NINJA TURTLES: SMASH-UP Wii, PlayStation 2
WHERE’S WALDO: THE FANTASTIC JOURNEY (US) Nintendo DS, Wii, PC
* means Europe, the Middle East and Africa.
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Category Action, Adventure, Casual, DS, Fitness, Genres, Industry, Other, PC, PSP, Platforms, PlayStation 3, Simulation, Strategy, Wii, Xbox 360 | Tags: FAMILY FEUD 2010 EDITION,Heroes Over Europe,Imagine,Scrabble,Soul Calibur,Teenage Mutant Ninja Turtles: Smash-Up,The Price is Right,Ubisoft,Where's Waldo? The Fantastic Journey
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Ubisoft E3 2009 press conference recap
The Ubisoft E3 press conference opened with Joel McHale, host of E!’s The Soup greeting the crowd with “Good evening fellow nerds,” which was as good a away as any to open a press event that was somewhat all over the map. But the good news is that Ubisoft is working on a lot of games that are worth paying attention to.
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Category Action, Adventure, Casual, DS, Film, Fitness, Genres, Industry, Online Play, Other, PC, Platforms, PlayStation 3, PlayStation Network, RPG, Sports, Strategy, Wii, WiiWare, Xbox 360, Xbox Live | Tags: Academy of Champions,Assassin’s Creed 2,Avatar,E3 Expo 2009,Game Arts,Girls,Hollywood,Imagine,James Cameron,Joel McHale,No Mores 2 Desperate Struggle,Pele,Petz,Q Entertainment,R.U.S.E.,Rabbids Go Home,Shaun White Snowboarding: World Stage,Splinter Cell Conviction,Suda 51,TMNT Smash-up,Ubisoft,Your Shape
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Imagine Gets UK Star Power
Last week during the E3 Media & Business Summit, Ubisoft announced a new line of products for girls age 6-12 years called “Imagine.” Today the French publisher announced that Holly Willoughby and Fearne Cotton will help promote the brand in a major year long marketing campaign targeting the United Kingdom.
Holly Willoughby is known for her part in the television show, Dancing On Ice on ITV1. She will also be taking over from Fearne in presenting this year’s Xtra Factor, the behind the scenes show following contestants for The X Factor. Fearne Cotton co-hosts the weekend chart show on Radio 1 and has presented a number of popular television programs and events such as Top of the Pops and Live8. Most recently Fearne co-presented Nelson Mandela’s 90th birthday party concert in Hyde Park.
