Blu-Ray not being adopted by consumers, says survey
A recent poll by Harris Interactive reveals that, while Blu-Ray may have been proclaimed the winner last year in the high definition format wars, it’s not being adopted by rank and file consumers. Meanwhile, High Definition television sets are being embraced by Americans across the line. According to the data, nearly half of American households are now using high definition televisions, but only 11 percent own a HD enabled media device and only 7 percent own a Blu-Ray player.
The price of Blu-Ray players isn’t helping matters any: the number of Blu-Ray owners is likely to remain flat due of price and competition from other High Definition technologies. The purchase of both HD players are up ever so slightly from 2008 - 3 percent for Blu-ray and 5 percent for HD players. Perhaps Microsoft gave up a little too soon when it discontinued its HD hard drive add-on for Xbox 360? Blu-Ray also is facing some stiff competition from high definition content on cable, satellite, and the internet.
