Double Fusions to serve ads in Dead to Rights: Retribution

Double Fusion has inked a deal with NAMCO BANDAI Games America to be its first in-game advertising partner. Under the terms of this new deal Double Fusion will serve dynamic in-game ads for the PS3 version of Dead to Rights: Retribution. Slated for a 2010 release, the game will also be released for the Xbox 360.

To incorporate the dynamic ads into Dead to Rights: Retribution, Double Fusion worked closely with the game’s developer, Volatile Games, who integrated Double Fusion’s dynamic ad serving technology into its proprietary game engine – BlitzTech - allowing for what it calls “seamless advertising integration with no gameplay impact.” Let’s hope so.

Namco Bandai reveals E3 line-up

Namco Bandai Games America announced some of its plans for the Electronic Entertainment Expo (E3) at the Los Angeles Convention Center, June 2-4, 2009. At its booth, attendees will be able to enter a two-day TEKKEN 6: Bloodline Rebellion tournament and preview nearly a dozen titles from a variety of consoles including Xbox 360, PS3, PSP and Wii.

Games on display include TEKKEN 6, Dead to Rights: Retribution, SOULCALIBUR: Broken Destiny, Active Life: Extreme Challenge for Wii and much more.

As an added draw for E3 attendees, NAMCO BANDAI Games will host the two-day TEKKEN 6: Bloodline Rebellion arcade tournament at its booth on Wednesday, June 3 and Thursday, June 4. Sign-ups will begin Tuesday, June 2, at the booth, with competitions running at 2 p.m. and 4 p.m. on June 3 and June 4. The winner of the 2 p.m. tournament will be invited to compete against the winner of the 4 p.m. tournament for a grand prize on each of these days.