Hasbro: power through partners at E3
Hasbro has more than a dozen of its popular toy and game properties coming to various video game platforms in the second half of this year. The company’s popular board games and toys will be become video games through licensing alliances with Electronic Arts, Activision, and Glu Mobile. The new wave of video games builds on the momentum achieved by EA in the past 18 months with its release of nearly 40 Hasbro-inspired titles across 16 brands and 13 platforms, several of which have held top sales rankings by platform. Additionally, through an extended licensing agreement with Performance Design Products (PDP), a new line of Hasbro-branded video game accessories will land at retail in 2009.
This summer will kick off with the launch of Activision’s TRANSFORMERS: REVENGE OF THE FALLEN in June on the Xbox 360, PLAYSTATION 3, Wii, PlayStation 2 , Windows PC, PSP, and Nintendo DS . Glu Mobile will also release the game on a variety of mobile devices as well as a mini-application on the iPhone. EA will launch G.I. JOE The Rise of Cobra on the Xbox 360, PLAYSTATION3, Wii, PlayStation2, PSP, Nintendo DS and mobile devices in August.
