Former Pogo execs join NeoEdge through merger
NeoEdge has merged with Offspring, a casual and social games company founded and headed by former Pogo.com executives Lesley Mansford, Andrew Pedersen, Karen Schulman, and Todd Heringer. Lesley Mansford will take the helm as the company’s new CEO, with NeoEdge’s Dan Servos, along with Andrew Pedersen, Karen Schulman, and Todd Heringer all assuming Senior Vice President roles.
NeoEdge is a digital media services platform provider that helps add in-game advertising into casual game offerings through full-screen mid-roll video ads, overlay ads and sponsorships. The services platform also generates consumer communities through sponsored social rewards in existing casual download and online flash games. Casual game publishers like Yahoo! and NBC Universal currently use NeoEdge to deploy over 500 ad-supported casual games throughout the NeoEdge partner network.
In September, 2009, NeoEdge announced $4 million in new financing co-led by Vanedge Capital and Jefferson Partners of Toronto, Canada. Vanedge Capital’s principals are Paul Lee, former President of Electronic Arts Worldwide Studios, and Glenn Entis, former Chief Visual and Technical Officer of Electronic Arts Worldwide Studios and former CEO of DreamWorks Interactive.
For more details visit the company’s web site at www.neoedge.com
PlaySpan survey finds women buy more virtual goods
Research and consultancy firm, Frank N. Magid Associates, and PlaySpan today announced a new study that evaluates attitudes and behaviors of consumers on virtual goods spending. According to the study, 12 percent of the overall population surveyed reported that they had bought virtual goods in the last 12 months.
However, a closer look at the habits of virtual goods buyers reveals that virtual world visitors are the heaviest virtual goods buyers, with 46 percent of these consumers buying virtual goods (from virtual worlds, games or social networks) and nearly one third of iPhone owners buying from the same platforms.
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Category Casual, Genres, Industry, MMO, Other | Tags: Age,Casual Games,MMO,Online Games,PlaySpan,Race,Sex,Virtual Goods,Virtual Worlds
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Raptr: Everyone’s a Gamer
Raptr announced today that it has launched a new multi-network instant messaging service and client, and has added two new publishers to its Raptr Partners Program.
For more details, we spoke with Raptr CEO and Founder Dennis Fong, who walked us through some of the new features in a run-through of the new client earlier this week. His comments are highlighted in blue throughout.
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Category Mac, Online Play, Other, PC, Platforms, PlayStation 3, PlayStation Network, Public Interest, Wii, WiiWare, Xbox 360, Xbox Live, iPhone | Tags: AIM,Casual Games,Community,Dennis Fong,Facebook,Gaming,Google,Google Talk,ICQQ,Instant Messaging,iPhone,MSN,PS3,Raptr,Social Gaming,Social Networking,Software,Thresh,Twitter,Xbox Live,YAHOO!
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Nintendo Wii: The Casual, The Tragic
Steven Kent, who is an occasional contributor to Crispy Gamer, has a confession: He was wrong about the Wii, so he makes a stab at apologizing on his personal blog. But reading through this “confession of a game journalist who has erred” I get the distinct impression that it’s more of a lament about the masses consuming casual swill and pseudo music games with their favorite new video game system than an apology to anyone. Here is how it begins:
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