Wrath of the Lich King Breaks Single Day Sales Records
November 20th, 2008, 11:19 am by David Chapman (No Comments)
Here a little tidbit from the files of Captain Obvious. Blizzard Entertainment today announced that World of Warcraft’s second expansion, Wrath of the Lich King, has sold more than 2.8 million copies in its first 24 hours of availability, making it the fastest-selling PC game of all time. Who was the previous record holder? Why, none other than Blizzard’s last WoW expansion The Burning Crusdae, which sold nearly 2.4 million copies in 24 hours back in January 2007
Wrath of the Lich King was simultaneously released in North America, Europe, Chile, Argentina, and Russia on November 13th; in Australia, New Zealand, Singapore, Malaysia, and Thailand on November 14th; and South Korea and the regions of Taiwan, Hong Kong, and Macau on November 18th. In celebration of the launch, more than 15,000 stores throughout the world had their doors open at midnight to welcome thousands of expectant players. Several of these locations were attended by Blizzard Entertainment representatives, who met players and signed copies of the game.
“We’re grateful for the incredible support that players around the world have continued to show for World of Warcraft,” said Mike Morhaime, CEO and co-founder of Blizzard Entertainment. “Wrath of the Lich King contains some of the best content we’ve created for the game so far, and we look forward to seeing even more players log in to experience it in the days ahead.”
Late in the day yesterday, Ubisoft announced that it was picking up one of the casualties of the
Glider, a “bot program” that runs characters on behalf of players in