The Top 21 News Stories of 2008: 7 - 1
(Contributors: Adam Oldakowski - Managing Director GOG.com, Hal Halpin - ECA President, Tom Ohle - CD Projekt RED, Rich Carlson - Digital Eel, Eric Holmes - Radical Entertainment, and Game Trust members Evan Narcisse, Gus Mastrapa, David Chapman and James Fudge)
Crispy Gamer wraps up its Top 21 News Stories of 2008 with our top 7 news stories. See what stories were the most interesting and had the most impact on the game industry and gamers in 2008. We start with #7 right now. Also be sure to check out #8 - 14 and #15 - 21, if you haven’t already.
Next: #7 –>
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Category Action, Adventure, Casual, DS, Genres, Industry, MMO, Mobile, Other, PC, PSP, Platforms, PlayStation 3, Politics, Public Interest, RPG, Racing, Sports, Strategy, Wii, Xbox 360 | Tags: 2008,Activision,Ads,Atari,Barack Obama,Blizzard,Brandon Crisp,Brash,Digital Eel,DRM,EA,ECA,Economy,Election 2008,Game Trust,Grand Theft Auto IV,Jack Thompson,Merger,PC Games,Radical Entertainment,Retail Sales,Spore,Swordfish,Take Two,Top 21 News Stories of 2008
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Sony, Double Fusion in Ad Pact
Sony Computer Entertainment America and Sony Computer Entertainment Europe today announced a partnership to implement In game advertising to the Playstation 3. The plan is set to use Double Fusion as the advertising firm for future titles. Double Fusion already has agreements with NCSoft and Yahoo games for similar deals.
Says SCEA Senior Vice President Phil Rosenberg, “PS3 is open for the ad business.” Double Fusion has already partnered with a list of publishers including Eidos, Ubisoft and SOE. You may have noticed some of Double Fusion’s work with Jeep in Tomb Raider Legend or Dodge in Ghost Recon 2.
The market for in game advertising is expected to grow to nearly 1 Billion USD by 2011, according to the Yankee Group.
