Microsoft CEO’s vague comment fuels Blu-ray on Xbox 360 rumor

Was it a slip of the tongue or baiting when Steve Ballmer, CEO of Microsoft - in an interview with tech site Gizmodo - said something a bit odd about Blu-ray support on the Xbox 360? What is even more bizarre is Microsoft’s PR department doing its worst to deflect or deny what Ballmer said, adding a little bit of fuel to a rumor we’re going to have to read about for the next 3 - 6 months.

Allright, i’ll bite.

In the interview Gizmodo asked Ballmer about the possibility of adding Blu-ray support of some kind to the Xbox 360, to which he replied:

“Well I don’t know if we need to put Blu-ray in there—you’ll be able to get Blu-ray drives as accessories.”

A follow-up by Gizmodo with Xbox division PR flaks yielded this response:

“Our immediate solution for Blu-ray-quality video on an Xbox 360 is coming this fall with Zune Video and 1080p instant-on HD streaming. As far as our future plans are concerned, we’re not ready to comment.”

Maybe Microsoft could say “no we are not doing that” instead of pretending that they might. And is it me or is Steve Ballmer the Joe Biden of the tech world? How many times can he misspeak before sites stop immediately slapping up headlines like “Ballmer Confirms Blu-ray Add-On for Xbox 360” and causing a general ruckus? That’s what I want for Christmas, at least.