First week sell through of FIFA 10 in Europe: 1.7 million units

Electronic Arts announced that FIFA 10 saw 1.7 million copies sold through at European retail in the first week. EA says that these numbers make it the fastest selling sports game ever and EA’s biggest European launch in history. EA added that, since launch, more than 10 million gaming sessions have been played online, with over 155,000 gamers playing online simultaneously during peak playing hours.

“We were confident that FIFA 10 would be a hit, and this week fans across Europe have shown just how much they love this game,” said Peter Moore, President of EA SPORTS. “We are incredibly proud of FIFA 10 and this kick-off for great, authentic football competition.”

FIFA 10 will be in stores throughout North America on October 20, 2009.