Sega of America names new VP of sales

SEGA of America has named Brad Wildes Senior Vice President of Sales. Wildes brings more than 15 years of management experience in the interactive entertainment industry. In the past he has developed results-driven consumer campaigns for several North American companies including Microsoft Corporation, Mattel, Midway Home Entertainment, and Konami of America.

Wildes will join the senior management team to oversee sales, sales administration and channel marketing for the US, Canada, and Latin America. He will report directly to Mike Hayes, CEO of SEGA Europe and America, and will continue to build on SEGA’s brands such as Sonic and new SEGA IP.
SEGA partnered with Scott Bretschneider and David Musgrove of International Search Partners in La Mesa, California to bring Wildes on board.