EA signs deal with Claire’s for Charm Girls Club games

Electronic Arts has entered into what it calls “an extensive advertising and promotional campaign” with tween retailer Claire’s for the company’s tween themed CHARM GIRLS CLUB game series. Included in the deal is in-game branding like banners and product placement and in-game product placement. Claire’s will apparently have a store in the game’s mall where players will be able to play mini-games, and buy Claire’s branded charms.

EA will also promote Claire’s on the video game’s Web site, for whatever that is worth. As you can tell from this post I am extremly excited about this.