Hasbro: power through partners at E3

Hasbro has more than a dozen of its popular toy and game properties coming to various video game platforms in the second half of this year. The company’s popular board games and toys will be become video games through licensing alliances with Electronic Arts, Activision, and Glu Mobile. The new wave of video games builds on the momentum achieved by EA in the past 18 months with its release of nearly 40 Hasbro-inspired titles across 16 brands and 13 platforms, several of which have held top sales rankings by platform. Additionally, through an extended licensing agreement with Performance Design Products (PDP), a new line of Hasbro-branded video game accessories will land at retail in 2009.

This summer will kick off with the launch of Activision’s TRANSFORMERS: REVENGE OF THE FALLEN in June on the Xbox 360, PLAYSTATION 3, Wii, PlayStation 2 , Windows PC, PSP, and Nintendo DS . Glu Mobile will also release the game on a variety of mobile devices as well as a mini-application on the iPhone. EA will launch G.I. JOE The Rise of Cobra on the Xbox 360, PLAYSTATION3, Wii, PlayStation2, PSP, Nintendo DS and mobile devices in August.

For board game fans, EA will releases games based on BATTLESHIP, YAHTZEE, CONNECT 4, SCRABBLE, BOGGLE and SORRY! on Xbox LIVE Arcade. These releases come on the heels of spring launches including SCRABBLE and LITTLEST PET SHOP Spring on the Nintendo DS; TRIVIAL PURSUIT on the Wii, Xbox 360, PLAYSTATION 3, PlayStation 2; MONOPOLY Here & Now: The World Edition, TRIVIAL PURSUIT Daily 20 and YAHTZEE! Party on Pogo.com ; and CRANIUM, YAHTZEE, THE GAME OF LIFE, and CLUE on various mobile devices.

This fall EA will release HASBRO FAMILY GAME NIGHT 2 (featuring MR. POTATO HEAD) for the Wii. The new Wii version will showcase a collection of five games including OPERATION, JENGA, BOP-IT, PICTUREKA, and CONNECT 4X4. A Nintendo DS version called HASBRO FAMILY GAME NIGHT will feature CONNECT 4, BATTLESHIP, SORRY! Sliders, OPERATION, and BOP-IT.

Also coming this fall - LITTLEST PET SHOP FRIENDS on the Wii and Nintendo DS. The new game will include new and exclusive pets, party-planning activities, special mini-games, and new environments. Also hitting retail this fall is LITTLEST PET SHOP ONLINE, an online world where girls can play games and customize and create their own LITTLEST PET SHOP pets while connecting with friends and exploring a themed virtual world.

for those interested in Hasbro branded gear, PDP will create a new line of ideo gaming accessories and products for the Wii, Nintendo DS, Xbox 360, PLAYSTATION 3, PlayStation 2, iPod and a variety of mobile phones. Licensed accessories will feature TRANSFORMERS and G.I. JOE in support of the movie and video game launches this summer as well as LITTLEST PET SHOP and NERF.

Hasbro has been showcasing several of the EA and Activision video games slated for summer releases as well as select PDP accessories at the International Licensing Expo in Las Vegas on June 2-4, 2009 in Hasbro Booth #1825. EA and Activision are showcasing their respective Hasbro-branded video game lineup at the E3 Expo in Los Angeles on June 2-4, 2009.