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Industry Predicts Black Christmas

November 14th, 2008, 9:41 am by James Fudge (No Comments)
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life Industry Predicts Black Christmas ds-platformsVarious luminaries in the video game industry are voicing “cautious optimism” when it comes to the holiday shopping season. Speaking at the BMO Capital Conference in New York yesterday, folks like Mindy Mount, CFO of Microsoft’s entertainment and devices division, are saying that the industry is looking solid going into the holiday shopping season. Reggie Fils-Aime, president of Nintendo of America said during the conference that is would cut the price of the Wii to $250 and said he was “very optimistic.” Yves Guillemot, CEO of Ubisoft, said video games are selling well at places like Wal-Mart and GameStop. He predicts a 20 percent increase in overall sales for 2008 and for 2009 to be a very good year.

Strauss Zelnick, executive chairman of Take-Two Interactive Software, said overall holiday sales do not look very promising for companies that who do not have huge hits on the shelves. Naturally, he is referring to his own company. Finally EA Sports president Peter Moore is hoping that consumers come out to buy games. He has “cautious optimism” that everything is going to be okay.

If October’s hardware and software sales are any indication, then the video game industry will be in the black. Of course that all depends on consumer confidence; will Americans make the big purchases or will they head for the bargain bin to save some cash in these trying times. We will let you know in early December as the first numbers roll in from NPD Group.

Source: Reuters

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