EA Casual Brand Canned
November 8th, 2008, 1:46 am by James Fudge (No Comments)
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EA’s casual game label is going bye-bye after the departure of Kathy Vrabeck. After one year serving as president of EA Casual, Vrabeck jumped ship looking for greener pastures and possibly leaving the division without direction. To address whatever problems or shortcomings the label had, EA has decided to roll EA Casual into its other casual brand: EA’s The Sims label. Honestly, the casual label made more sense than a label created entirely for Sims products, but apparently EA sees that label as the stronger, broader of the two. Go figure.
“EA has learned a lot about casual entertainment in the past two years, and found that casual gaming defies a single genre and demographic,” the company said in a statement.
The merge includes casual properties, licensed properties from Hasbro and the Casual label’s marketing organization. Of course, some of the 600 laid off last week after a dismal quarterly report were probably from this label.
Source: GI.biz
