CliffyB Dings COD Method of Development
In an interview with Develop Magazine, Epic’s Cliff Bleszinski said that the Call of Duty method of developing games convolutes a franchise. Bleszinski made the comments in reference to a question about outsourcing Gears of War 2.
“We’ve got a lot of ideas about where the franchise will go. But sometimes I feel a franchise loses something when it’s shifted off to another shop,” said Bleszinski. “You get the primary studio that really understands about the franchise, and sometimes the other studio that takes it over can do well, but there’s something lost in translation, like the game’s soul has gone.”
The Call of Duty method he refers to is the switch-off between two of Activision Blizzard’s two internal studios: Infinity Ward and Treyarch, who have taken turns developing the franchise over the years. While there is some merit to the comment, Epic has certainly had its share of outside help in developing some of its prior core franchises like Unreal Tournament and Unreal. The company’s first title in the Unreal series had a lot of serious help from Canadian developer Digital Extremes, who also helped the company develop Unreal Tournament.
Still the point is valid. When publishers own IP rights they also have the power to decide who develops sequels and follow-ups. For example BioWare’s Neverwinter Nights 2 and Knights of the Old Republic 2 were developed by Obsidian Entertainment. While these games were certainly solid endeavors they didn’t quite stand up to the level of the BioWare originals.
Perhaps Bleszinski is simply looking forward, instead of back. You can read the comments in the full context at Develop Magazine.


