A Sporting Chat With Peter Moore

7/31/2008 6:19 PM | 0 Comments | Page 7 of 7

Moore: Next month.

Crispy Gamer: Leipzig?

Moore: Seems like going international would make sense for talking about international sports.

Crispy Gamer: There's a lot of European press and international press here at E3.

Moore: We're a global company. I think the right thing to do and pay respect to where you're going to go is to talk about it somewhere there. That's about as much as I'm going to tell you.

Crispy Gamer: Are you planning on making a big splash with this at Leipzig?

Moore: Ummmmmm. One of the things you've heard me say is that, when you split North America and the rest of the world, we're a 60-40. The thing that I said is that we need to at least get that to 50-50. I can continue to sell Madden in Spain. It ain't going to happen. We have a world-class franchise with FIFA, one of the jewels in our crown, but I've got to do other things to appeal to specific markets. I'm not sure I can sell NASCAR here on the west coast! I need to do things differently for consumers that are in Spain, Italy or Eastern Europe. FIFA is good, but NHL? We're doing some stuff in Scandinavia and Eastern Europe. NBA, we continue to be the sponsor for the NBA in Europe with NBA Live. But we need to do more. Instead of popular American sports that we can drive business with, we need to look at other things with which I think we can make a difference. Stay tuned...