A Sporting Chat With Peter Moore

7/31/2008 6:19 PM | 0 Comments | Page 6 of 7

Crispy Gamer: Is that accessibility something you plan on bringing to all of your franchises?

Moore: Absolutely. I like to talk about it as approachability. To me accessibility is [when] you've already got the controller in your hand and then you find out it's not that difficult to play. It's like kryptonite. People don't want to sit down and give it a go because they don't want to embarrass themselves. We got to make it more approachable, we've got to market it and say, "C'mon in, it's not that hard." And then when you get it, you're right! It's not that hard. Approachability and accessibility are built into every title this year.

Crispy Gamer: One of my concerns -- and I've got NCAA for the Wii, and this is especially true with a game like NCAA -- is that it seems like a guy's game. If you go to the store, and the only system you have is the Wii, on the cover the athletes are like "Yay!" The packaging and the overall feel is -- well, I think guys would shy away from it. It wouldn't seem as cool as playing it on the Xbox 360 or PlayStation 3.

Moore: If you're a guy and looking for cool, then play it on the Xbox 360 or the PS3. We need to bring more people in. Those guys aren't going to be put off because Brett Favre is smiling versus being intense.

Crispy Gamer: So are you looking to target my parents?

Moore: I'm looking to target somebody who says, "I'm a football fan. And I absolutely love the fact that I like to play it on the Wii." But, boy, the idea of playing Madden on the 360 or the Wii -- it wasn't that great of an experience a few years ago. It's going to be a case where you get it as you play it. It's not going to happen overnight. The only other option is to give up on the Wii. Basically just say, "Yeah, yeah, it ain't working."

Call Your Shots is a great example. Once I got the hang of it I was running a route with three stops. And then I have to survive long enough to throw the ball down there. So you call a route where you got to break right, and then you've got to get inside the corner, and then drive on the safety. And that's all boop, boop, boop.

Crispy Gamer: I'm just wondering why you have to brand it All-Play.

Moore: Because the only other option I think we would have done was start removing some of the fully licensed names. Have "EA Sports Basketball" instead of "Live." Maybe if we had given a top-class, world-class experience two years ago from the get-go, then we wouldn't have to, if you will, retrospectively say to you, "This is something different." That is what we're saying.

Crispy Gamer: One thing that you said when you made the switch over to EA Sports was that you were planning on bringing in new sports: international sports. When are we going to see those?