Madden NFL 10 (Xbox 360)

Madden is Madden is Madden.
8/13/2009 3:26 PM | 14 Comments | Page 1 of 2

What's Hot: Wow, this game looks just like NFL on TV!

What's Not: Wow, this game looks just like NFL on TV!
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David Thomas
David Thomas
Status: Ever just feel like eating cookies?
Madden NFL 10 does not need a review.

If you have been conditioned over the past 20 years to salivate at the ringing sounds of the word "Madden," then you are already going "woooooooo!" at the thudding of Madden 10 hitting the store shelves. This guttural vocalization of pure joy translates, roughly, into:

"Honey, that videogame night with the guys is back on! The new version has the PRO-TAK tackling system and new signature QB throwing styles, they've rethought how the pocket should work, and I can manage my franchise online now, including with my iPhone. I have to do it, because I don't want to let the fellows down."

Madden NFL 10
Remember when they actually put John Madden on the cover of Madden? Yeah, us neither.
Whether you love the game or simply feel indifferent about it, the one thing you can say about the annual release of Madden is that it is simply Madden.

And that means that, whatever mad drunk money EA is still making from the game, it's not enough to induce Caligula fantasies of burning up something people like. Sure, the developer can ship review guides to journalists detailing the 70-odd new features they wedged into the game with all the love of an insect collector talking about the tiger beetles he has pinned in boxes under his bed.

You can talk about all the awesome new features, the new animation blending and "fight for the fumble" button-mashing mini-games; you can extol the game-changing stats, like new quarterback ratings and an overhaul of all player performance figures; and all I see is Madden. Because Madden is about what the game stands for, not about the bullet list of enhancements touted on the packaging.

This is the psychology of the sports fan. It might help explain why I am still a Broncos fan, and why I am drawn, like a sports fan to the beer line, back to pretending to do something that I will soon do in real life -- watch my team slowly fall apart over a brutal NFL season.

Madden NFL 10
Something I have always wondered: Who makes these screenshots? I mean, honestly, do you think I want to look at Eddie Royal's butt?
I like the idea of being a football fan far more than the soul-crushing reality of watching my home team attempt to rebuild its dynasty.

Who knows whether my Broncos will actually be 2-2 facing the New England Patriots on an upcoming cool October afternoon? In the middle of a summer heat, it's easy to forget that these aren't the real Broncos. It sure seems like them. I'm staring at my television and the boys in orange and blue are losing and I can't seem to stop the points from bleeding onto the scoreboard. With the controller gripped tightly in my hands, eyes flicking from the play clock to the defensive formation, I'm wondering if I should throw on the strong side, or hit that tight end on the slant; my mind is whirring with the real-time chess game of play calling, thinking that maybe I should pass in a short-yardage situation, just to throw off the other guy, or maybe it would make more sense to grind out the easy yards my backs reliably produce, old-school, smash-mouth.

Madden NFL 10
Want to know what's new in Madden this year? Two players on the cover. That's right, TWO!
And in the back of my head is that Madden debate: Should I lower the difficulty to give my team a chance? I know the odds makers are telling me the Broncos are an 8-8 team, but with a little boost of a slower, dumber computer opponent, they might sneak into the playoffs. But would that be fair? I mean, is this a game about football or is this a game of football? Do I control my team's destiny, or is it my obligation to suffer through the destiny fate has rolled for it?

Madden's creep toward realism only makes this conundrum more urgent. This year they allow for gang tackles of up to nine players! They've tweaked the player physics, so it feels even more real to try to cut back into an emerging gap. The game has speeded up and it just seems right, matching the pace of what I see on TV. I mean, they added guys to the chain gang to make it look right. They've turned the mantra "everything you see on Sunday is in the game" into a developer religion. And I feel a certain obligation to toe the realism line through my play calling, through my draft selections, through my dedication to my little pretend Broncos team.

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Comments

  • BazTuz
    BazTuz

    9/13/2009 3:17:33 AM

    how do you use created teams in dynasty mode on 360?

    Reply »
  • E$
    E$

    9/8/2009 10:24:32 AM

    Hi David,

    So it has been 1 month since I began my internship (3 months since I graduated college ) and 1 month since I started reading your blog post routinely. I intern with a company that does economic development for Baton Rouge, which as I’m sure you are familiar with, has been working hard to lure video game developers to their area. (They recently implemented a 25% digital interactive media tax credit to companies who move to the state.) So, my job is to read blogs to find out about what is going on in the industry – and your blog has become one of my favorites.


    I saw you wrote about Madden 10, and as an adamant football fan, I thought you might be interested in a story about Baton Rouge’s video gamer developer, Nerjyzed Entertainment, announcing that its Xbox 360 edition will be hitting store shelves early next month. Nerjyzed Entertainment produces the Black College Football Xperience (BCFx), the first video game to feature Historically Black College and Universities teams.


    If this is something that you may be interested in writing about, please feel free to contact me at ewalsh@dc-intl.com and I can send you more information about Nerjyzed Entertainment’s new game and why Baton Rouge is setting itself up to be a leader in the digital media industry.


    I’m looking forward to hearing from you.

    Best - Esther Walsh

    Reply »
  • WilliamAbner
    WilliamAbner

    8/17/2009 9:29:44 PM

    @DavidThomas:

    Yeah, it has to be tough to do that. I think a great example is MLB 09 The Show. I enjoy the commentary in that one quite a bit. But baseball is, I think, a little easier to nail in terms of atmosphere. It can be reserved and get away with it.

    If you listen to a radio broadcast of a football game...tensions run a bit high. I just wish the commentary captured that in Madden. If I break a 60 yard run, I'd like to hear the play by play team going nuts.

    Reply »
  • JoshMoore
    JoshMoore

    8/16/2009 1:07:38 PM

    @DavidThomas:

    That's a good point, because after listening to terrible Toronto Blue Jays broadcasts for a few years now, Cris Collingsworth sounds like Frank Gifford.

    Reply »
  • DavidThomas

    8/16/2009 11:26:55 AM

    @WilliamAbner:

    It's funny that you mention the commentary. I suppose there are just limits on what you can do to make fluid, real time commentary on a videogame work.

    The reason I think it's funny is because the post-Elay years of Bronco games we got a lot second-string crews broadcasting the games that sounded, well, they sounded pretty much like the game. I got used to hearing things almost as bad as watching a guy drop a ball on the commenter say--The Broncos are really picking up the pace this year.

    Anyway, I think one idea in the review that I should have looked at more was how the real game is starting to look like a videogame. Watching those old highlight reels is electrifying. Watching weekend wrap up footage these days feels like watching Madden. Maybe we were better off when we had two things--pro football and videogames about pro football.

    Reply »
  • WilliamAbner
    WilliamAbner

    8/16/2009 10:24:44 AM

    @JasonMcMaster:

    By a wide, wide margin. From quarterbacks that aren't accurate on every pass and the monumental stretching of the rating system to the completely redone franchise mode -- it's a much better game from top to bottom aside from the abysmal commentary. Hardcore features to be sure, but important changes nonetheless.

    Reply »
  • evohollywood

    8/15/2009 11:16:06 PM

    I wanted to note that I just saw a Wal Mart commercial for Madden that is the same commercial they ran last year. All they did was replace the splash screen on the TV. It's two guys on the phone both pretending that they haven't picked up Madden yet, the commercial opens with the line "Did you pick up the latest Madden?" proving that Wal Mart was planning ahead.

    Evan

    Reply »
  • JasonMcMaster

    8/14/2009 8:58:30 AM

    @JoshMoore:

    10 is a lot better than 09, to me at least.

    Reply »
  • JoshMoore
    JoshMoore

    8/14/2009 2:57:08 AM

    @DavidThomas:

    I love Football, sports, and sports video games, but as the games get more technically impressive, and more realistic I am enjoying them less.

    I could run for 300 yards a game with Jerome Bettis in Madden 03, and even if it was unrealistic it was a blast.

    Now I bought Madden 09 and I didn't hate it, I played the hell out of it really, it just never really felt right to me.

    I couldn't really get into MLB 09 : The Show either because every time I played it, I would just get really aggravated. I could either play it and be miserable, or play MVP Baseball 2005 and enjoy myself.

    I don't care so much about whether a game looks and sounds like the real thing, I am more interested in whether it feels like the real thing. Great sports games create moments, they make your heart rate jump, they make you sweat, they sometimes can make you desperate, and Madden 09 just didn't do it for me. It felt hollow. There were no heart beats missed.

    We can still play the old NHL games now, or Tecmo Bowl, and they are as good as ever. Maybe the lack of technology was a good thing. There was no quota, or expectation to fill, other than just making a fun game. Maybe as the technology improves, our expectations move away from content and towards prodcution values, and developers are so caught up in making their game current that the gameplay suffers.

    I'm sort of rambling, and obviously you are enjoying the Madden games more than ever, so I'm probably just some sort of bitter gamer, but that's how I'm feeling about it anyways.

    It's not that I think Madden 03 is a better game than Madden 09, it's just that Madden 03 feels right.

    Reply »
  • DavidThomas

    8/14/2009 12:55:05 AM

    @JoshMoore:

    Why is that?

    I did an interview with Trip Hawkins a bunch of years ago (started EA, the guy behind the original Madden). He pointed out the gap between the gaming faithful and the mainstream by noting that the Super Bowl is watched by, oh, I don't know, 150 million people, and maybe 5 million buy Madden. Madden is a HUGE game in videogames, but only a slight percent of people interested in football play the game.

    That is to say, you are probably in the majority. And I wonder why?

    For me, I like Madden and the NFL for reals about the same.

    Reply »
  • JoshMoore
    JoshMoore

    8/13/2009 9:35:59 PM

    I'll take your word for it Dave, but I don't think I've liked a Madden game in about 7 years.

    Reply »
  • RyanKuo

    8/13/2009 5:00:42 PM

    I'm kind of into the (idea of the) simulacrum-of-a-simulation-of-the-human-condition that is football games, but the thing that seems to keep games like Madden uncomfortably rooted in the real world is the stats that go out of date very quickly. If not for the stats, who would really need to update each year? Virtuality and reality are never going to fully merge if the former keeps having to play catch-up to the latter like that. Right?

    Reply »
  • DavidThomas

    8/13/2009 4:55:14 PM

    @JasonMcMaster:

    I think you speak for the Madden faithful. But honestly, this is incremental in the sense that you'd have to play the game hard core year after year to appreciate the differences. Yes, this is a worthwhile update. But for me, it's not that different than playing the original fully 3D version from what, 2001? This year it's just closer to the ideal of merging the real thing and the game.

    Reply »
  • JasonMcMaster

    8/13/2009 3:48:10 PM

    This is the first year in many, many years that we've seen an actual difference in the game mechanics and a good design. When EA bought the NFL license and shut down 2K, I was devastated because of the fact I expected the games to continue on, adding nothing and changing nothing. I was right, to an extent. This year is a better overall experience and while I understand your point, I honestly think there's more to Madden this year than just an incremental update.

    Reply »

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