Press Pass: How Hype Helps (and Hurts) High-Profile Hits

Gamers, non-gamers and game journalists -- on the road to a big release, the game industry has its sights set on all of us. Kyle Orland takes a look at how hype can polish or a game.

I think this is an interesting topic, but the article, in the end, comes down to Too Human vs. World Of Goo without any sort of conclusion.

Sometimes games are overhyped and fail and sometimes games are underhyped and then become cult classics . . . ? No offense, but duh.

I like the reporting and writing, but the conclusion comes up a bit short, imho.