30 Retro Game Ads in 30 Days: Mario Bros. (Atari 5200)
Sure, Luigi has spent his entire career playing second banana, but this ad for the Atari 5200 Mario Bros. still goes above and beyond in humiliating the poor guy. Here's the Man in Green himself, a perfectly serviceable videogame hero, being portrayed as a hapless moron who acts like he's never seen a Shellcreeper before. Oh, woe! He's useless without his brother! But despite Luigi's cries, Mario never bothers to show up, so Luigi's trachea gets crushed by a crab. I've said it before, and I'll say it again: Mario is a jerk.
Bonus observation: I love the way the announcer in this commercial pronounces "Mario," like it's a little too ethnic for him to get his mouth around. (My New England grandmother says it the same way, so maybe it's a regional/generational thing.)