Attention, Crispy readership! This ad is a trick! The makers of The Ignition Factor, contrary to appearances, believe that the game is "cool" in the colloquial sense. Their wordplay is nothing more than an attempt to penetrate your jaded attitude toward game advertising. Do not be fooled by their temperature-related chicanery! The truth is that, like a delicious frosted raspberry Pop-Tart, The Ignition Factor is indeed so very cool that it is, in fact, hot -- and vice versa.

Which means it's bad. Or good. Or -- I don't know. I don't know what's real and what's not anymore. Curse you, Jaleco, for consigning me to this hell of polysemy and broken signifiers!

Pop-Tarts, though, those things are awesome.

Check out more great retro game ads.