Some Like It Short: Why Gamers Don't Finish the Job

When it comes to games, size doesn't matter. The gameplay does.
8/19/2008 8:07 PM | 8 Comments | Page 2 of 2

Blake Snow
Blake Snow
Status: Thank you Mario, but the status message is in another castle!
Gears of War
Gears of War: 10 hours.
In 2006, Epic Games announced that Gears of War would require only 10 hours to complete on the default difficulty. The announcement caused a mini-uproar on Internet forums and gaming blogs, but when push came to shove, gamers forked over the $60, applauded the game, and rallied to make it a monster seller that year.

Part of what made Gears of War a success is its compelling online multiplayer mode, which helps many gamers overlook the brevity of the single-player experience. "Good online multiplayer can more than make up for single-player shortcomings," says Hsu.

Often times, online multiplayer alone is enough to define the experience of the game. "Gamers I know seem more focused playing others online," says gaming blogger David Cole. " 'Yeah, I haven't unlocked anything on Mario Kart Wii,' they say. 'I'm too busy playing online with my friends.' "

Grand Theft Auto IV
GTA IV: 100 hours.
This isn't to say that lengthy single-player games no longer exist. In the same year that Gears of War was released, both Elder Scrolls IV: Oblivion and The Legend of Zelda: Twilight Princess debuted, requiring around 80 to 100 hours to complete. Grand Theft Auto IV demands 100 hours to complete as well, excluding loitering.

But in the eyes of many publishers, it doesn't make sense to make an 80- to 100-hour game and sell it for $50 to $60 when a 10-hour game will suffice, especially if it costs less to develop. It's only fair then to assume the number of shorter single-player games will likely increase, but so will additional features like online multiplayer and downloadable content to ensure value.

"It's smart for publishers and developers to watch consumer playing habits," says Hsu. "If people don't have time for 50-hour epics, then perhaps shorter, more episodic content is necessary."

Aging gamer
Aging gamers like shorter games.
How do gamers feel about the trend? They're fine with it -- provided the shorter experience remains compelling. So instead of complaining, many of today's older players even express approval.

"Ten hours for single-player is just about right when you're married, have kids and work a gajillion hours a day," says Brian Ashcraft of Kotaku, who is a father.

"If a developer creates an awesome experience, then length really doesn't matter," adds Furse, who's been gaming for 27 years.

Another gamer, Casey Willis of Atlanta, Georgia, may have put it best: "Make a game worth my time and money, and I'll be happy," he says. "After all, 10 hours of awesome is better than 20 hours of boring."
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Comments

  • SpUd_TUBBS
    SpUd_TUBBS

    8/22/2008 4:17:29 PM

    Im guessing that most of u guy's are from america,Anyways Je-Tze was saying that its wrong for u to have to pay $30-$60 for a crappy game thats repetitive, i bet most of u would agree on that dicusion. I reckon that is a fair price,depending on the game of course. I wish we had it that good here in australia! Im paying $80-$120 per game that is around 40% more which is just highway robbery. So when u think about it u have it pretty easy. Dont take what i said the wrong way,Just stating the facts

    Reply »
  • CaptainHomeless

    8/20/2008 2:52:03 PM

    Ten hours for sixty bucks is fine. Anything less than that, and I start to feel like I didn't get enough value out of a game. Personally, I love titles like Oblivion, where if I *want* to put 80 hours in, I can, but it's not vital to enjoying the game ... you can do the main story in oblivion in like 12-15 hours if you really try. That way, you basically play for as long as the game remains compelling.

    Reply »
  • Je-Tze
    Je-Tze

    8/20/2008 1:47:56 PM

    For most of us adult gamers our time investment is far more valuable than the cash we put out for a game. Relatedly, when you make us pay a significant chunk, like $30-$60, for a crappy, boring, or repetative game, you really ad insult to injury. Today's game industry has really become expert at rubbing salt and lemon in our papercuts.

    Reply »
  • CG-Prophet

    8/20/2008 11:28:56 AM

    I think this is more of a statement on quality. You want longer games if the games aren't mediocre. If they are middling and repetitive, then you want someone to make it stop.

    Reply »
  • RYCHE
    RYCHE

    8/20/2008 10:46:42 AM

    I collect games and yes I have only completed about 25% of them.Length doesn't matter to me,just quality gametime matters.

    Reply »
  • unangbangkay
    unangbangkay

    8/20/2008 12:26:50 AM

    But at the same time we as gamers demand and tend to judge games in terms of hours. Sure, a great 10 hours and incredible multiplayer is well and dandy, but what if you don't want to play multiplayer? Games like Team Fortress and Battlefield can get away with singleplayer experiences that are little more than tutorials, but any game that intends to cater to both audiences had better provide adequately on both fronts, and length is a factor.

    Reply »
  • Nintendo_Girl
    Nintendo_Girl

    8/19/2008 11:08:44 PM

    I almost always finish my games. . .

    But if a game is too repetitive
    then I get annoyed and stop playing.

    If it's long,
    and challenging,
    I will love it.
    And won't be satisfied till'
    I actually finish it

    :P

    Reply »
  • Granny_Goodness
    Granny_Goodness

    8/19/2008 10:11:09 PM

    Remember the 1st of the new prince of persia. Only like 7 hours to beat but super awsome.

    Reply »

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