How to Fix E3
Even though one of the 10 Commandments of E3 this year was to "not decide that the show sucketh before the show even begins" -- let's face it. People were already dropping their pants to crap all over this show once they got to L.A. But while this year's E3 still had remnants of last year's debacle in its bloodstream and failed to shock and awe as the show did in its heyday, to say that E3 should just roll over and die is just plain silly. The industry benefits all around from this show -- or, it used to.
It's obvious that E3 in its current form is broken. While the ESA is off asking publishers what they need to do to improve the show, we've got them covered. We're only asking for a few slight improvements?
alt="After hours" />Sorry folks, Park's closed. Moose outside shoulda told ya. Lighten up, tight-asses! Stop being so nitpicky and let industry people into the show. Granted, we're not saying open the floodgates to anyone who farts out a fake Web site to get a badge or jockies a register at a game store part-time, but come on. Not only do people who run legitimate editorial outlets or Web sites -- or who even have been going to E3 for years prior -- have a hard time getting in, we ran into a number of players in the development world who had a difficult time gaining access to the show. We understand trimming the fat, but the Los Angeles Convention Center is a pretty big place.
It's fairly unorganized. Shuttles to events don't show up on time, or sometimes don't show up at all. Events regularly overlap each other, not really enabling attendees to be able to see everything that's important. How about putting maps and directories all over the place to help people get around? The Web site was sort of helpful, but not as accessible as it could have been. Is it too much to ask for Wi-Fi everywhere? You want people to get the message out, but people either have to mooch off some company's network or truck all the way back to the press center. CES, GDC and Leipzig all have Wi-Fi. And we want QuakeCon-like speeds, too.
alt="Deserted huts" />Nintendo's booth is on the left, and Capcom's booth is on the right. Why have official press conferences and keynotes during the time when the meeting rooms and show floor are open? The convention center was a ghost town on Tuesday until about 3 p.m. Why? Because Nintendo and Sony were holding their press conferences. Would it be so wrong to dedicate two days to press conferences before the show? It's the way it used to be, and it worked. Not only that, but companies seemed to show better stuff during those conferences. And this can be made even easier by?
?having a true central location for everything. A number of companies who had off-site events or meetings during the show. Did we really need to truck all over Los Angeles to see Nintendo, Sony, Activision and EA? Microsoft had its press conference right at the convention center, and it was convenient. Why not do two days of conferences with meals to break up the days, with cocktail receptions after? GDC keeps everything in one place, and it's great.
alt="Cat yawning" />Well put. Want to know why there was very little buzz around the show? There weren't that many shocking reveals, and most of the games that were shown have been seen before at numerous pre-E3 events. E3 is now happening at pre-E3 events instead of at the actual show. It's obvious the major players don't want to share the spotlight, but holding the show in the middle of July is forcing companies to get the PR train kicking a bit earlier on their own terms. The ESA needs to work with publishers to get them to make a bigger splash at E3.
alt="Calendar" />We'll be home in time for Mothers' Day. We promise. E3 was moved to July to give developers a little more time to polish their games, however the timing seems to have yielded more negative effects than positive ones. Holding E3 in July not only screws up attendees' typical Fourth of July family vacation time, but it makes the event more or less worthless for major print publications. Who wants to read about E3 in mid- to late August? And that's the earliest! Plus, with the game show landscape where it is -- E3 and ComicCon in July, QuakeCon and Games Convention in August, and Tokyo Game Show in October -- E3 is getting screwed by publishers who hold games until later shows. "Oh, sorry, this won't be playable until ComicCon next week." "Oh, sorry, we're only teasing the game here; it'll be playable in Leipzig." Barf. Let's move E3 back to May where it belongs.
Make sure companies want to be there, and do what it takes to prevent major players from pulling out of the show. Pursue the Activision/Blizzards and the Gamecocks -- even if they act like douchebags most of the time. Let's get more hardware and game products back at the show, as well. We're not looking to have another nasty Kentia Hall, but you're just forcing those companies to turn to other entities -- like CES -- to show their products.
@@
alt="Game convention ad" />We'll take German efficiency over this year's E3 anytime. How bad would it be to open the floodgates and let the public in? Or why not follow the formula that Games Convention does in Leipzig? The Germans are smart -- the public can buy tickets to the show and access the halls that hold the massive booths that we used to see at E3. While companies attending past E3s said they were gouged with ridiculous prices for floor space and other Los Angeles Convention Center fees, ticket revenue can help offset these costs. Games Convention hosts all business meetings in hall called the Business Center. It's easy to get a demo or meet with clients, and best of all its quiet and fairly relaxed. Only attendees with the proper credentials can get into this center. German efficiency for the win!
Make it a spectacle again. E3 looked boring this year. Do you think USA Today, "Good Morning America" or CNN are going to put this show on TV or in the papers? If E3 looked cool at all this year, it was because some media outlets worked to make it look cool. The old E3s were a grand affair, and everyone in the industry wanted to be there. Not only was the show completely relevant, but people talked about it for weeks after. You know what people talk about the most from E3 this year? The Who.
Make E3 fun. Make it entertaining. Right now it's disappointing and a chore, and it really doesn't have to be that way. E3 used to celebrate the industry that we love, and now it's a huge pain in the ass that barely registers a blip on the videogame radar.

