Will E3 Ever Get Its Groove Back?

Of prostitutes, suicide, moviemakers, Maker's Mark, caged parrots and the worst E3 show ever.

by Harold Goldberg, 7/23/2008 11:43 PM

(Page 1 of 5)

"I been charred and I been scarred
On my own face
But I never thought I'd see you as I did today."
-- Rilo Kiley, "The Angels Hung Around"

Los Angeles, Day One

Cliffton's
Clifton's Cafeteria
Boom, boom, boom, goes the salsa on South Broadway. Hot, hot, hot are the streets. Steps away, there's the woman selling candles and Death Art (skeletons with fangs, her specialty), and a few steps down, tons of cheap Mexican leather goods, mangoes for sale, and parrots squawking "Get me outta the cage." Towering Gus Mastrapa leads us into a dark, ancient video arcade where the oomph among players is unmatchable and the decorations on the walls make me wide-eyed because they're old-ass, like eerie clown Tillies from a West Coast Coney Island. Even in Clifton's Cafeteria, an homage to redwood forests, neon Jesus stuff and faux waterfalls, there was dynamism among the eaters. Created in 1931, it's not just the world's largest cafeteria. You go into this dark, fake redwood tree/chapel, peer through a window to see some unrecognizable diorama, and get a speech about God from a thundering voice.

Oh, God, oh, God, oh, God. Back in the stark, unforgiving daylight was some explosive energy that was going to pop, pop, pop like someone was going to be shot at any minute, or as if some couple would start making out and strip down and just do it in the next second. Gus is telling the Crispy Crew about the fact that John Fante, Charles Bukowski's inspiration, lived only a few blocks away, and life becomes hyperreal. Life has got its icy blue spark, and the synapses are taking it all in. The energy, the energy, the energy! Enough to lift you off your feet, enough to make you forget the utter fallacies people you call friends spew, and you are flying down the street without the power of wings, just life.

Los Angeles, Day Two

And then there was E3, the down-sized, downtrodden, down-market videogame conference. See, after the big show imploded and the carnival atmosphere was stripped from it like skin off a living human, the makers of E3 couldn't get its rhythm and groove back. Its new skin was paper-thin like a kid with epidermolysis bullosa, so it couldn't rock anymore for fear of death. Everything seemed one or two beats off -- all tempered and fearful and mouse quiet at that.

Mattrick
Microsoft's Don Mattrick
Now, don't get me wrong, I didn't want to see J Allard strut around in a hoodie, making like Microsoft is the hippest street kid in the universe. But I didn't want to see Xbox honcho Don Mattrick look all out of place and off rhythm, while at the same time trying hard to be calm and collected, either. Yes, there were important games like Gears of War 2 and Fable II, but it was like watching Elaine from Seinfeld do that jerky, hitchhiking dance. Sweet, fancy Moses! I know the guy's an executive and not a performer. That's the point, though. Maybe they should hire a professional host who has experience in entertainment if they're going to try to entertain. A guy like me can't concentrate on the games when things are off-rhythm. The mind wanders. There's no focus, no there there.

« Prev  1  2  3  4  5  Next »  

Responses

Leave a Reply

You must be logged in to comment. Log In or Register now!
Filed Under: E3, E3 2008, travelog, Nintendo, Sony, Microsoft, Activision
  • Bookmark It:
  • Add This Page to Digg
  • Add This Page to Del.ico.us
  • Add This Page to StumbleUpon
  • Add This Page to Technorati
  • Add This Page to Slashdot

» The Game Trust » Features RSS Feed

Eye Candy

Most Active Groups

  • WTF DO We Do Now? (384 Topics)

    451 Members | Updated: 10/14/2008
    WTF DO We Do Now? If you are not sure what group to be in and don't like heavy r...
  • Super Smash Bros. Brawl (218 Topics)

    341 Members | Updated: 10/14/2008
    A forum for discussion of the game to end all games, Super Smash Bros. Brawl. T...
  • .;~*] gamer girls [*~:. (108 Topics)

    197 Members | Updated: 10/14/2008
    we are all out there. lets get to know each other (now more moderated than befo...
  • Graveyard Shift (50 Topics)

    75 Members | Updated: 10/14/2008
    For those of us more active at night,to talk about whatever .
  • Ryches trivia corner (22 Topics)

    23 Members | Updated: 10/14/2008
    Answer questions for fun.You get the answer right you get to ask the next questi...

© Crispy Gamer, Inc. All rights reserved.

By continuing past this page, and by your continued use of this site, you agree to be bound by and abide by the User Agreement.