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Mark Rein
Who He Is: Founder and VP of Epic Games, developers of the Unreal and Gears of War series.
Why He Needs to Shut His Blower: Rein is a man who speaks his mind to a fault. Seriously, while chatting with him you half expect him to start giving you his shopping list. "Let's see... Eggs. Tuna. Bread. Milk. Eggs. Did I say eggs already? Silly me." He's said that he wants game prices to come down to the level of DVDs. He hates episodic content. His company will never, ever develop for the Wii. And he publicly called bullshit on Sony when they made their idiotic announcement that the next generation starts when they say so. And he said all this before breakfast. We took off a shoe and threw it into his mouth, but it only slowed him down for a couple of seconds before he was gassing on again.
Peter Moore
Who He Is: President of the EA Sports division of Electronic Arts.
Why He Needs to Shut His Blower: Known for getting silly tattoos to prove his faith in the Microsoft brand -- he's displayed his
Halo 2 and
Grand Theft Auto IV tats at previous E3s -- Peter took his ink and left Microsoft behind like it was a used prophylactic only seconds after last year's E3 ended, taking the reins at EA Sports. During our recent roadtrip to EA's Vancouver studio, Peter was ubiquitous, appearing as a created character in each and every EA Sports game (
Tiger Woods,
FaceBreaker, etc.), entering the ring in the mo-cap studio wearing an EA Sports-branded robe while being flanked by Lennox Lewis and Ray Leonard, and then droning on for the press in a series of endless interviews. That's enough out of you, Spinach Chin. Sit in the backseat this year.
...and the Six People We Wish Would Say More at This Year's E3 are...