Press Pass: Totilo Talks Transition From MTV to Kotaku

We sit down with Stephen Totilo as he moves from a gaming blog he established to one that's already very well-established without him.
4/23/2009 1:00 PM | 19 Comments | Page 1 of 4

Kyle Orland
Kyle Orland
Status: "You can't get quality video game editorial from a value menu!" "No, really, you can't."
Press Pass: Totilo
Stephen Totilo
Music is obviously the core focus of MTV News -- it's right there in the Music Television name. But over the last four years, the outfit has increasingly included videogame coverage in its ever-expanding pop culture sphere. That increased attention has largely been the responsibility of Stephen Totilo, who was hired as MTV's first full-time videogame beat reporter back in May 2005. Since then he's built MTV News, and its game-focused MTV Multiplayer blog, into a major destination for original game reporting and commentary.

The Totilo era at MTV News ends this Friday, though, when the longtime game reporter leaves to take a Deputy Managing Editor position at Gawker's popular gaming blog Kotaku. I took the transition as an opportunity to talk to Totilo about the future of MTV News' gaming coverage, his plans for Kotaku and his thoughts on the wider game journalism industry. Below are some of the most interesting excerpts from our conversation.

On the post-Totilo future of MTV Multiplayer

"MTV has been committed to videogames for quite some time. You can see that in the Rock Band projects, and you can see that in their May 2005 hiring of MTV News' first videogame beat reporter. MTV News and the rest of MTV have backed games with a commitment I haven't seen in any other media company. So, based on that precedent, and based on the fact that I am working with my superiors at MTV to set up a promising future for Multiplayer, I am excited about what may be coming here. ... I love Multiplayer and want to see it thrive. I am doing everything I can to ensure it does. But setting up the phase after me does take time.

"Reporters need to pick up the phone more and find out about stories for themselves. And readers would be best served to identify those reporters and outlets who do the best work and keep supporting them."
"Hopefully the blog doesn't have to go dark, but if it does, I'll expect it to come back and I will be eager to let the world know about it. ... There's a chance [it could happen], but if that happens it won't be some weird frozen-in-time thing. We'll let readers know it's happening, and what they can expect beyond that. I'm flattered to see that people hold the Multiplayer blog in high esteem. We're sensitive to that and want to make sure people's expectations can be met in the future, regardless of who is working on the blog."

On the recession's effect on Multiplayer and other game sites

"Every media company has taken some lumps due to the economy, but Multiplayer and my role here were bound to continue for a long time to come. My departure has nothing to do with the economy. That said, regular Multiplayer readers will remember that we had to say goodbye to Patrick Klepek in February because of the economic downturn. He's been sorely missed by all since that day. That didn't make Multiplayer any different than any other media enterprise, big or small: We're all perpetually faced with the challenge to do more, often, these days, with less."

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Comments

  • JasonMcMaster
    Game Trust Member
    JasonMcMaster (Game Trust Writer)

    4/24/2009 10:32:51 AM

    This guy seems like he has a healthy ego.

    Reply »
  • HaroldGoldberg
    Game Trust Member
    HaroldGoldberg (Game Trust Writer)

    4/23/2009 10:08:30 PM

    you can always say good things and bad things about viacom. but my guess is that 10 years from now, people will remember 'the hills' as fondly as we recall 'liquid television.' not that i'll remember 'the hills' fondly.
    vh1 let me do 95 percent of what i wanted to do right up until the end. and they gave totilo freedom, too. toward the end, i put up 2000 word blog posts about the history of games, and no one freaked out.
    the bottom line is, things change. if you don't like what viacom's doing, change the channel or hit up another http address.
    you know what's weird? no one's talking about tracy john. i think tracy john's a better gamer than most critics (so's abbie heppe at G4) and multiplayer will be in superior hands after stephen leaves. and if MTV ends multiplayer, people should run over themselves to hire tracy.
    and i don't think TV networks are anywhere near old fashioned, not yet anyway. talk to me in a decade (or at least five years) and i might agree.
    'nuff said.

    Reply »
  • CG-Prophet
    Game Trust Member
    CG-Prophet (Game Trust Writer)

    4/23/2009 3:44:22 PM

    @RyanKuo:

    Ryan, Adult Swim is like that.

    Reply »
  • RyanKuo
    Game Trust Member
    RyanKuo (Game Trust Writer)

    4/23/2009 3:26:39 PM

    I loved Liquid Television. There was a real alien quality to late-night MTV. It felt like you were exploring some hidden depth. I can't trust any kind of network to do that now. I have to disconnect and go into an abandoned warehouse. Sorry I'm just ranting now.

    Reply »
  • CG-Prophet
    Game Trust Member
    CG-Prophet (Game Trust Writer)

    4/23/2009 3:24:27 PM

    @GusMastrapa:


    Not my accusation, Gus. It was out there. Though it sure seemed like the network pushed some acts harder than others.

    Reply »
  • Crispy Specials

  • GusMastrapa
    Game Trust Member
    GusMastrapa (Game Trust Writer)

    4/23/2009 3:17:19 PM

    Here's the dirty secret. MTV was nice when all it played was music videos, but it was awesome when it had great shows interspersed throughout. Ben Stiller, Pirate TV, The Idiot Box, Liquid Television, Squirt TV even Remote Control. Hell, long past their relevance as a music outlet they gave us Jackass and the woefully under-appreciated Wild Boyz.

    I think the network was really at its best when it straddled music programming and lifestyle programming.

    And I'm not sure I would categorize MTV as a tool of the music industry. It may have been the other way around. MTV was able to use music royalty free (even in their reality programming)for much of its existence.

    Reply »
  • RyanKuo
    Game Trust Member
    RyanKuo (Game Trust Writer)

    4/23/2009 3:15:17 PM

    @CG-Prophet:

    Music videos were a cool new medium when they first showed up, not that I was there (too young). Yes it was a commercial enterprise. It was also pretty inspiring. So, yes, I realize that commercial interests are inevitably at stake. It doesn't mean culture has to be completely f%$@ing destroyed in the process.

    Reply »
  • CG-Prophet
    Game Trust Member
    CG-Prophet (Game Trust Writer)

    4/23/2009 2:56:58 PM

    @GusMastrapa:

    yeah I agree. Hulu and Netflix are changing the way people consumer media. Hulu in particular. who needs to fiddle around with a DVR when you can just watch it online?

    Reply »
  • Palalong
    Palalong

    4/23/2009 2:55:47 PM

    yeah hit the nail on the head there gus. Yes Ryan I remember only too well when you could actually watch music videos on MTV... :( CG everybody knows that at least 85% of the people who watch G4 do it for Olivia Munn

    Reply »
  • CG-Prophet
    Game Trust Member
    CG-Prophet (Game Trust Writer)

    4/23/2009 2:54:45 PM

    @RyanKuo:

    Some would argue that the network has been a tool of the music industry from the very beginning. So if you enjoyed it in the 80's and 90's you were eating those ice cream cones...



    Reply »
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  • GusMastrapa
    Game Trust Member
    GusMastrapa (Game Trust Writer)

    4/23/2009 2:47:57 PM

    The notion of TV networks is old fashioned. They're just branding for packages of programming. It's entirely possible now to completely opt out of that experience and just watch good television (via Netflix, Hulu streams and torrents). Unless, of course, the branding is awesome (as is the case with Adult Swim, the closest thing in spirit to old-school MTV).

    Reply »
  • RyanKuo
    Game Trust Member
    RyanKuo (Game Trust Writer)

    4/23/2009 2:36:08 PM

    You're right. Life is meaningless. We should be happy to take whatever ice cream cones the Man will buy for us.

    Reply »
  • CG-Prophet
    Game Trust Member
    CG-Prophet (Game Trust Writer)

    4/23/2009 2:30:06 PM

    @RyanKuo:

    Don't "whatever" me, Ryan.

    It's the truth. G4 shows Star Trek, for crying out loud. Sci Fi shows ECW Wrestling. They ALL do it, and MTV is no exception.




    Reply »
  • MSUSteve
    MSUSteve

    4/23/2009 2:18:10 PM

    @CG-Prophet: Wait. TV Land shows episodes of Golden Girls?!

    *runs to check TV Guide*

    Reply »
  • RyanKuo
    Game Trust Member
    RyanKuo (Game Trust Writer)

    4/23/2009 2:12:38 PM

    Whatever. I can't imagine anyone who liked MTV in the 80s through the mid-90s not being completely cynical about them and their motivations.

    Reply »
  • Crispy Specials

  • CG-Prophet
    Game Trust Member
    CG-Prophet (Game Trust Writer)

    4/23/2009 2:09:49 PM

    @RyanKuo:


    Yeah but that can be said about every network. Remember when TV Land ran only classic television? Now it runs shows about old ladies looking for dates.

    Reply »
  • CG-Prophet
    Game Trust Member
    CG-Prophet (Game Trust Writer)

    4/23/2009 2:08:42 PM

    MTV may be kicking itself in the ass for letting Patrick go. What will be interesting to see is if the blog survives for much longer. I hope that it does, for the record.

    Reply »
  • RyanKuo
    Game Trust Member
    RyanKuo (Game Trust Writer)

    4/23/2009 2:07:22 PM

    Remember when MTV used to play music videos and be cool?

    Reply »
  • Palalong
    Palalong

    4/23/2009 2:05:26 PM

    good to see someone get away from MTV, nothing against their employees but I harvest hate for the type of shit they play on TV, perpetuating ignorance ftl......

    Completely NOT directed at the web guys though, and Totilo has always been a great journalist

    Reply »

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