PSN Pundit: What should Sony do next with the PlayStation Network?

What might Michelle Williams, David Byrne and Ted Price have had in common?

by Harold Goldberg, 10/10/2008 6:57 PM

(Page 1 of 2)

You've gotta give kudos. The folks behind the PlayStation Network have done some really compelling things in the way of content over the last year. Games like PixelJunk Eden are effortless to learn but difficult to master. The online element of the upcoming LittleBigPlanet will be huge. Resistance 2 is going to rock online, too, with a mammoth 60 players trying hard to control chaos in Skirmish mode.

And yet, the PlayStation Network is not considerably different from Microsoft's Xbox Live -- which, in turn, is not so different from Nintendo's Virtual Console. So, what could the PlayStation Network do that's really new? When I was at Sony, execs used to call it "thinking outside of the box." I used to hate that term and still do. But Sony (and Microsoft and Nintendo, too) has to think hard about doing completely original things -- inventing, creating, innovating the network portion of the console experience. That's especially true now that Sony's stock is hitting the $25 mark and everybody will be buying fewer games due to the recession. (Don't let them fool you: The industry is not recession-proof -- not this year, anyway.)

Here are my two cents, which urge: "Sony -- you go, girl."

Yo, Jay-Z. Wanna play?

Koons topiary
Imagine artist Jeff Koons working for you at Sony.
Get really famous people to do really ground-breaking things. Having worked inside Sony, I know that the corporation has really deep pockets. When I was there, I had movie director Gus Van Sant, Vanity Fair's Nick Tosches, horror novelist John Saul, actress Michelle Williams and Oscar-nominated animator Bill Plympton working for me. Before I left, I signed up Harlan Ellison and David Byrne, too. By ground-breaking, I don't mean playing a game online with a C-grade celeb, either. Wouldn't it be exciting to play a level of LittleBigPlanet created by Bono or Britney or one of the Gossip Girls? OK, if that's too pop for you, let's go deeper. How about a level by Michael Crichton or Coldplay, or by the biggest selling artist in the world, Jeff Koons? Wouldn't that be a lot more fun than seeing yet another trailer or set of skins for your PlayStation 3? And you know what? Those people I hired didn't cost that much in the scheme of things. For a lot less than Sony pays to rent a club for the evening, the Big S could make its mark with something really revolutionary.

Don't bore us with "Qore"

Have a show that says something witty, funny and unique. If you read this column, you know I already dislike "Qore," the not-that-different interactive show that Sony pays Future to produce. Man, there are so many revolutionary things that so many smart game critics have to say beyond the usual television and Web shows that are available today. And here's the thing: This isn't the Age of Bush, not anymore. People don't want to be pandered and talked down to. We're about to enter the Age of Obama, the age of smarts and depth. Find the folks who can say it succinctly and don't pussyfoot around with lowest-common-denominator Dick and Jane pablum. Find the Lester Bangs of videogames, give him a little direction, and let him wax poetic about games.

« Prev  1  2  Next »  

Responses

  • HaroldGoldberg
    HaroldGoldberg

    Oct 13 2008 11:41AM

    I hear you, and thanks for the comment. But what I'm proposing in theory would not compromise gameplay in the way that you see EA as doing. I didn't have the space to go into it in detail. But what I'm suggesting is not marketing department driven. It's creativity driven. It's about the art of play, not about the art of marketing. I'm definitely not talking about giving any player an unfair advantage over another player, nor am I talking about giving a company an unfair advantage over the gamer.

  • HaroldGoldberg
    HaroldGoldberg

    Oct 13 2008 11:39AM

    I hear you, and thanks for the comment. But what I'm proposing in theory would not compromise gameplay in the way that you see EA as doing. I didn't have the space to go into it in detail. But what I'm suggesting is not marketing department driven. It's creativity driven. It's about the art of play, not about the art of marketing. I'm definitely not talking about giving any player an unfair advantage over another player, nor am I talking about giving a company an unfair advantage over the gamer.

  • HaroldGoldberg
    HaroldGoldberg

    Oct 13 2008 11:39AM

    I hear you, and thanks for the comment. But what I'm proposing in theory would not compromise gameplay in the way that you see EA as doing. I didn't have the space to go into it in detail. But what I'm suggesting is not marketing department driven. It's creativity driven. It's about the art of play, not about the art of marketing. I'm definitely not talking about giving any player an unfair advantage over another player, nor am I talking about giving a company an unfair advantage over the gamer.

  • unangbangkay
    unangbangkay

    Oct 11 2008 2:27PM

    Achievements/Trophies as a treasure hunt is a bad idea that could easily turn into a slippery slope. We've already seen what EA is willing to do to compromise gameplay in the search for DLC money, and the kind of mayhem caused by unlocks being only available via achievements in Team Fortress 2 ("mayhem" in a bad way), attaching gameplay value to otherwise optional goals is just too risky. Prizes unrelated to gameplay? Maybe. But extra weapons and advantages? NEVER NEVER NEVER.

Leave a Reply

You must be logged in to comment. Log In or Register now!
Filed Under: videogame, video game, PSN, PlayStation Network, LittleBigPlanet, PixelJunk Eden, Resistance 2, Xbox Live, Virtual Console, Sony, online games
  • Bookmark It:
  • Add This Page to Digg
  • Add This Page to Del.ico.us
  • Add This Page to StumbleUpon
  • Add This Page to Technorati
  • Add This Page to Slashdot

» The Game Trust » Columns RSS Feed

Eye Candy

Most Active Groups

  • WTF DO We Do Now? (384 Topics)

    451 Members | Updated: 10/14/2008
    WTF DO We Do Now? If you are not sure what group to be in and don't like heavy r...
  • Super Smash Bros. Brawl (218 Topics)

    341 Members | Updated: 10/14/2008
    A forum for discussion of the game to end all games, Super Smash Bros. Brawl. T...
  • .;~*] gamer girls [*~:. (108 Topics)

    197 Members | Updated: 10/14/2008
    we are all out there. lets get to know each other (now more moderated than befo...
  • Graveyard Shift (50 Topics)

    75 Members | Updated: 10/14/2008
    For those of us more active at night,to talk about whatever .
  • Ryches trivia corner (22 Topics)

    23 Members | Updated: 10/14/2008
    Answer questions for fun.You get the answer right you get to ask the next questi...

© Crispy Gamer, Inc. All rights reserved.

By continuing past this page, and by your continued use of this site, you agree to be bound by and abide by the User Agreement.