From the Pulpit: Are Embargoes Really Necessary?

Do embargoes protect the press or make for lazy journalism?
9/19/2008 6:41 PM | 9 Comments | Page 4 of 4

John Keefer
John Keefer
Status: Reading da Crispy content and playin' games.
Granted, I don't have all the answers, but having been a part of this industry for more than eight years has brought to light many issues that need to be discussed by our peers for our profession to evolve from an enthusiast press to true games journalism. The issue of embargoes is just one of them. Taking a stand that we won't abide by embargoes, no matter how much I disagree with them, isn't the answer. Integrity and accountability are vital to the job we do. But a line needs to be drawn in the sand, and conversation needs to take place on ways to retake control of our profession. We are supposed to serve the readers and no one else. Serving the reader means giving them accurate information and an informed opinion. Yes, readers will read the first thing posted whether it is accurate or not; they make a buying decision on a flawed review and they lose. We all therefore owe it to them to give them the best possible piece we can, not some rushed hack job to beat the competition. If that means trying to get our information through extra legwork and research, and buying our games when they are released in stores and being a bit later to in order to be accurate, so be it.

We need to take a critical look at our industry and how we as journalists do business. And readers need to continue to hold their favorite sites up to scrutiny and call bullshit on shoddy writing (which is totally different from an opinion you disagree with). If you are a journalist, ask yourself: Are you content with the status quo? Are you enthusiast press or a games journalist? I know my answer. Do you?

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Comments

  • Jonty
    Jonty

    9/25/2008 7:05:54 PM

    "Yes, first on the scene will get the initial hits, but in the end, no matter when info is released, intelligent readers will gravitate to the best-written, the most evocative and the most accurate information available."

    You seen IGN's traffic figures lately?

    Reply »
  • CG-Prophet

    9/23/2008 1:07:29 AM

    @TroyGoodfellow

    This is exactly what I was pointing out. Embargoes seem to be fast and loose for those willing to play ball and fire off a positive review with a score that fits in nicely with whatever Metacritic score they all need to hit.

    What's even more disturbing is how companies are so enamored with numbers from Metacritic and Gamerankings - these sites decide who gets bonuses and who get punished.

    Reply »
  • nickhg
    nickhg

    9/22/2008 5:22:40 PM

    dont look at me im a noob

    Reply »
  • Alcibiades
    Alcibiades

    9/22/2008 12:01:25 PM

    So, do the video game publishers send out copies to their 'friends' with the implicit threat that if the review is brutal, the next advanced copy may be a little slow getting to the writer's doorstep. Does this lead to the question whether or not to trust the first reviews anyway? And we wonder why a 7.5 out of 10 is really more of a 'this game sucks but we can't write that' situation. If I have to spend $50 on a game, I don't want some hastily published review with a thumbs up.

    Reply »
  • TroyGoodfellow
    TroyGoodfellow

    9/22/2008 11:53:33 AM

    For me, the big problem with embargoes is that they aren't really embargoes much of the time. When positive reviews are given a waiver, publishers are trading in the perceived value of traffic numbers, giving sites an incentive to be a little bit nicer.

    Of course, that's a marketer's job - make things better for your company. I can't blame them for playing on these sorts of impulses. But if one site breaks an embargo, I don't see the embargo as being in place anymore.

    Reply »
  • JasonMcMaster

    9/22/2008 9:36:00 AM

    Exclusive reviews are silly.

    Reply »
  • CG-Prophet

    9/21/2008 10:20:16 AM

    One of the problems is that some (not all) companies use embargos as a weapon. If you write a positive review you can break the embargo but if you write a bad review (like early Alone in the Dark reviews) then they use the embargo like a hammer..

    Reply »
  • unangbangkay
    unangbangkay

    9/20/2008 11:09:56 PM

    Great piece. The practice of having exclusive reviews at all is a terrible one, and in my mind few things damage the credibility of a game site more. Reviewers are constantly accused of being biased or bad writers simply because gamers disagree with them, but kowtowing to that benefits no one.

    Reply »
  • RealUnimportant
    RealUnimportant

    9/20/2008 4:38:54 AM

    You've anserwed your own question in the first paragraph:
    "Embargoes in the real world have a definite place: {snip} ... financial information that could affect stock prices."

    If you go around telling everyone the game's crap weeks before it's due for release, then no-one's going to buy it, which'll make the studios tank. Think about it, it's the same for movies; nothing gets out without their say-so except in rare cases, which they usually scream and bitch about anyway.

    Reply »

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