RIP Rannie Yoo

by Harold Goldberg | 26. October 2009 05:58 | permalink

I had to stop working to think about life and death today. Many of us did.

They often say that our business is a business of youth.

But you never expect those who are young to leave, to go, to die.

Rannie Yoo was a public relations person par excellence. Like many of the public relations pros with which we writers deal, she was a sweetheart, funny, thoughtful, giving. She certainly always went the extra mile for me whenever I had a request.

Rannie just died of a rare form of cancer. Few of us knew of her condition until she posted “25 Things About My Cancer” on Facebook a week or so ago. Bravely, she wrote, “I have to sleep with my head elevated every night, because of the swelling on my face and neck due to radiation. My jaw tends to drop open in this position, causing my mouth and throat to become PAINFULLY dry. I've been tucking teddy bears under my chin which keeps my mouth closed most of the time. I call this "teddy bear therapy." Max, my friend's Zak's teddy bear, is in charge with David's childhood bear working as the head nurse. “

It blindsided us, and the many “Get Well Soon” postings on her Wall were indications of how liked she was. Rannie was just in her 30s, and she had that childlike sense of wonder that all of us who love video games and the people who make them hold onto so dearly.

I can’t imagine the courage she mustered and the pain she endured.

So forget Master Chief and Mario for a while today.

Take a moment, be silent, say a prayer if you do that, for Rannie Yoo.

 

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Comments

  • GusMastrapa
    Game Trust Member
    GusMastrapa (Game Trust Writer)

    10/27/2009 1:45:18 PM

    Same experience here. Rannie was cool and kind to me early in my career.

    My memories are fuzzy, but I'm pretty sure the first time I met her was at GDC in San Jose.


    Reply »
  • KingArmery
    KingArmery

    10/26/2009 10:23:34 PM

    I have had to go through the same experience of someone dying when they are far too young. This reminds me of that person. RIP

    Reply »
  • JohnKeefer
    Game Trust Member
    JohnKeefer (Game Trust Writer)

    10/26/2009 5:57:07 PM

    Julia Roether at TriplePoint asked me to make this available:

    Rannie's memorial service has been set-up by David and her family. Please find the details below.

    Date: This Wednesday, October 28, 2009
    Time: 3:00-5:00PM
    Address: McAvoy O'Hara & Evergreen Mortuary 4545 Geary Blvd; San Francisco, CA

    While still in the process of being setting up and contacting the organization; donations can be made in Rannie's name to Child's Play.

    Reply »
  • JohnKeefer
    Game Trust Member
    JohnKeefer (Game Trust Writer)

    10/26/2009 5:37:33 PM

    Rannie always had a smile on her face and rarely would you ever find something that got her down. She was one of the most positive people I have ever met, and as cliche as it sounds, the world is a lesser place with her passing.

    To those who were closest to her, my deepest sympathies. And to those who didn;t know her, my sympathies as well, as you missed knowing a truly wonderful person.

    Reply »
  • JasonMcMaster
    Game Trust Member
    JasonMcMaster (Game Trust Writer)

    10/26/2009 2:26:26 PM

    Rannie was certainly one of the few people that would respond to me when I started out. This is an absolute shame.

    Reply »
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  • mmpr
    mmpr

    10/26/2009 2:26:00 PM

    I've been staring at this 'leave a comment' box for about 10 minutes now - I wanted to say something, but really just too numb. I had the pleasure of working with Rannie when she first started out in our business. She always brought an unbridled enthusiasm to every project, in a business that has a little bit too much cynicism. She's going to be missed

    Reply »
  • EricaKain
    EricaKain

    10/26/2009 2:19:15 PM

    Oh Harold, I love that picture. I love how she waved in so many photos. Thanks for posting this. We're going to miss her so much.

    Reply »
  • 805Audra
    805Audra

    10/26/2009 12:54:27 PM

    I had the immense pleasure of working with Rannie for a few years and learned so much from her.

    I knew that she was diagnosed with cancer when it initially happened, but she was always such an upbeat and strong person that I never believed that the disease would win in the end.

    I followed her progress on Twitter, and her attitude never seemed to falter. She maintained a positive attitude through the worst of circumstances, and I feel so grateful and so humbled to have known her. She had incredible courage.

    You will be forever missed, Rannie.

    Reply »
  • CG-Prophet
    Game Trust Member
    CG-Prophet (Game Trust Writer)

    10/26/2009 11:37:44 AM

    This is just shocking and sad. I too assumed she'd moved on and hadn't heard from her in awhile. What can you write in a paragraph that sums up someone's life or how good a person was? You really can't but i'll miss you Rannie - you were always good to me, kind and sweet. RIP.

    Reply »
  • ScottJones
    Game Trust Member
    ScottJones (Game Trust Writer)

    10/26/2009 11:24:39 AM

    Reducing someone's life to a blog post or writing on a Facebook Wall seems wrong somehow.

    But I don't have any better ideas, so here we are.

    I'm sad too, Harold.

    In my early days of working in this business, Rannie was one of the few people who actually responded to my phone calls and emails.

    She was always sort of a guardian angel to me, looking out for me, getting me interviews, making sure I had games, etc.

    I can't remember the last time I saw her. It's been awhile; over a year. I assumed she'd moved on, was in another line of work now.

    I didn't know that she was busy dying.

    This is such complete and utter horseshit.

    Reply »
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